Cariqa
Building the payment infrastructure behind EV charging
- Company
- Cariqa
- Role
- Design Lead
- Year
- 2025–Present
- Market
- B2B, EV Charging
Cariqa is the direct payments infrastructure for EV charging. It connects charge point operators directly to the apps, maps and platforms drivers already use, with no resellers and no markups in between. I lead design and brand.
The rebrand
Cariqa started as a consumer charging app and grew into infrastructure for the whole EV ecosystem. It connects supply and demand directly: charge point operators on one side, and the apps, maps, fleets and car makers drivers already use on the other.
The brand had to grow with it. I lead the rebrand from B2C to B2B, with a new identity, visual system and tone of voice across the website, the product and marketing. Alongside it, we develop the product ecosystem that makes this connection work.
Building the product ecosystem
Four products on one direct payment model, each with its own role. As a team we keep developing them and how they work together.
ConsolePricing, payments and billing For charge point operatorsControl pricing, payments and billing in one place, with fixed, dynamic or AI-powered Smart pricing.Explore Console
ConnectConnect Links and Connect API For platformsEmbed EV charging and earn on every session. Operator-set prices flow straight to drivers, without reseller markups.Explore Connect
GoAd-hoc QR charging For charge point operatorsCollect ad-hoc payments directly from drivers. Drivers pay the operator's price, and the money goes directly to the operator.Explore Go
DriveDriver app For EV drivers and charge point operatorsCariqa's driver-facing app, used by EV drivers across Europe. Operators list their networks to reach more drivers, without building their own app.Explore Drive
Impact in numbers
900k+charge points accessible across EuropeOne account for drivers, no new app or car needed.
4.6 starsaverage rating across app storesFrom EV drivers using Cariqa Drive.
8.4×more charging sessionsda emobil, after setting prices directly in Console.