Trüffel
Redefining Healthy Food Delivery
COMPANY
Personal Project
ROLE
UX/UI / Brand
team
+2
YEAR
2020
market
Delivery,B2C
In the fast-paced world of urban professionals, making healthy food choices often feels overwhelming. Trüffel simplifies this with a seamless, health-conscious food delivery experience. "We Hunt, You Match"—our mission was to empower users to make informed food decisions effortlessly, balancing convenience with nutrition.
Challenge
How do we sell and raise awareness about healthy snacks in a sustainable ecosystem?
Key insights that define our project:
We want to know what we eat and care about what we eat.
Comfort and the lack of time encourage ordering food online.
We want to be healthy and eat well but don’t really know how.
healthy Food anxiety ?
Process
We began our process by conducting surveys, interviews, and analyzing market studies to understand urban professionals' eating habits and challenges. Using these insights, we developed detailed user personas to map pain points and validate our assumptions. This data-driven approach enabled us to refine our design iteratively, ensuring our solutions effectively addressed real user needs.
😩
Information Overload
Users feel overwhelmed by excessive food options, leading to decision fatigue.
😮💨
Lack of Nutritional Info
Many services lack transparent ingredient details, making healthy choices difficult.
🤢
Fast vs. Healthy
Professionals need quick meals but often compromise on nutrition and sustainability.
We structured our design process around usability and personalization, integrating these insights to create an intuitive experience. To better understand user needs, we created detailed personas, including Marie, a busy professional who values healthy eating but struggles to find quick, nutritious options. By mapping user journeys and refining onboarding, we streamlined the decision-making process for users like Marie.
Detail of user journey of marie
Our research translated into a structured framework, guiding the UX/UI process to ensure that our solutions were practical and actionable. We built wireframes, iterated based on testing, and optimized the experience for simplicity.
Initial wireframe
Key solutions
1-Smart Food Matching System
Trüffel’s algorithm curates personalized meal recommendations based on dietary preferences, health goals, and past orders using machine learning.
2-Onboarding & Preferences Definition
A guided onboarding flow collects dietary preferences, allergens, and health goals to personalize meal recommendations.
3- Educational Gamification
Interactive quizzes and content educate users while they wait for their orders, incentivized with discounts.
4- Transparent Nutrition Tracking
Trüffel provides real-time nutritional insights for each dish, allowing users to track macros and dietary benefits
Impact
Our key solutions enhanced user experience by simplifying choices, promoting informed decision-making, and personalizing the journey
Branding & Its Importance
Trüffel’s branding is centered on boldness, playfulness, and a hint of provocation to create a memorable and differentiated experience. In a competitive landscape like food delivery, standing out is crucial, and our brand achieves this through an audacious approach to visuals, messaging, and tone.
Tone of voice
Trüffel’s tone of voice is daring, provocative, and full of playful innuendos. It’s designed to catch attention, provoke a smile, and make the user experience more enjoyable.
